Preparing, organizing, and managing the process of business model innovation

This chapter discusses various business model research domains. It provides guidelines for practitioners on how to prepare for, organize, and manage the process of business model innovation. The process starts with mapping the "as-is" business model of the company, and ends with the implementation of a new business model. Prior to engaging in the redesign of its current business model, the company should also consider its corporate strategy. Strategy is a blurry concept for many managers, difficult to operationalize, let alone to quantify in concrete numbers, and therefore considered by many as "a catchall term used to mean whatever one wants it to mean". Defenders define their entrepreneurial problem as how to seal off a portion of the total market in order to create a stable domain, and they do so by producing only a limited set of products directed at a narrow segment of the total potential market.