Managing Diversity and Social Inclusion in a Telecom Project: Overcoming Cultural and Economic Barriers

Abstract Purpose Social inclusion is a critical success factor for achieving community integration. An ideal outcome of social inclusion is that people can fully participate in the economic, social, and political life of their villages. This research identifies key aspects of community collaboration in setting up a telecommunication network in rural Mexico. Design/Methodology/Approach Under the perspective of a social business modeling view the research carried out 39 semi-structured interviews with residents of the Mexican village of Nochixtlán who benefited from a not-for-profit rural telecom initiative. The interviews helped to identify the main drivers of community collaboration. Findings Two barriers to the telecom initiative were found: public policies and market competition. Policy barriers included ambiguous government goals, unreliable delivery timeframes, and weak governance. Market barriers included lack of private suppliers, insufficient incentives to attract commercial providers, and lack of funds to set up proprietary infrastructure. Research Limitations/Implications The application of face-to-face interviews with a relatively small number of individuals may restrain the generalizability of empirical findings. Yet, the use of analytical techniques, such as focus groups, might increase reliability for future studies. Practical Implications Rural telephony does not simply depend on technical expertise to connect disperse towns and villages because strong social capital is also needed. Therefore, stakeholders should engage in active participation through the planning and operation of the network. Originality/Value The chapter discusses how social inclusion and social capital can help to overcome technical and market barriers that deter the deployment of rural telecom networks. Community involvement is devised as a tool for assisting policy-makers in pushing social initiatives.