A Note on Qualitative Methods in Experimental Economics

Abstract John and Storr (this volume) make the case that quantitative methods help establish whether culture matters, but do not tell us how culture matters. To better understand how culture matters, social scientists must use qualitative methods like interviews, in-depth case studies, and archival research. Currently, experimental economists engage qualitative methods through the coding of “chat” transcripts and informal talks with subjects while payments are arranged. Experimental economists do this because they know that it is a good idea to talk to the people they seek to understand and learn from their thought process. The goal of this chapter is to build on the insights from John and Storr about the importance of qualitative work and to provide experimental economists with some concrete ideas about qualitative methods that can improve their research.