Disrupted and Disrupting Consumption: Transformations in Buying and Borrowing in Greece

Consumption is one of the many spheres targeted as a problem needing reform during the “crisis” era in Greece. This identification meant that the consumer market would be subject to a restructuring through deregulation, a restructuring that has significantly changed the consumer landscape over these past years (particularly in conjunction with a contraction in the credit market and the economic downturn in general). The economic ideology behind this deregulation, however, is one that has been shaping the creation of a consumer society in Greece from the 1980s. At the same time, these “crisis” years, under the regime of austerity, have