Tchibo

Tchibo is a retailer of food and nonfood products. The Tchibo shops are a three-in-one-store model, a unique combination of coffee shop, retail store, and coffee bar. The Tchibo shops offer an all-in-one experience. The nonfood product range of Tchibo includes kitchenware to leather jackets. The con...

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Bibliographische Detailangaben
1. Verfasser: Butuner, Hakan
Format: Buchkapitel
Sprache:eng
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Beschreibung
Zusammenfassung:Tchibo is a retailer of food and nonfood products. The Tchibo shops are a three-in-one-store model, a unique combination of coffee shop, retail store, and coffee bar. The Tchibo shops offer an all-in-one experience. The nonfood product range of Tchibo includes kitchenware to leather jackets. The concept of every week a new experience makes the customer curious to look around, experience the new theme, and purchase some useful money-for-value consumer goods.
DOI:10.1201/b19523-9