Tchibo
Tchibo is a retailer of food and nonfood products. The Tchibo shops are a three-in-one-store model, a unique combination of coffee shop, retail store, and coffee bar. The Tchibo shops offer an all-in-one experience. The nonfood product range of Tchibo includes kitchenware to leather jackets. The con...
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Format: | Buchkapitel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Tchibo is a retailer of food and nonfood products. The Tchibo shops
are a three-in-one-store model, a unique combination of coffee shop,
retail store, and coffee bar. The Tchibo shops offer an all-in-one
experience. The nonfood product range of Tchibo includes kitchenware to leather jackets. The concept of every week a new experience makes the customer curious to look around, experience the new
theme, and purchase some useful money-for-value consumer goods. |
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DOI: | 10.1201/b19523-9 |