The theory of planned behavior examination on pro-environment consumer behavior: A study in Banjarbaru, South Kalimantan Indonesia

This study examines the Theory of Planned Behavior in the context of pro-environmental behavior. In particular, this study examines the influence of attitudes and norms on pro-environmental behavior. The study was conducted using a quantitative survey approach to the Banjarbaru community. The sample respondents were selected as many as 150 purposively. Questionnaires are used to collect sample respondent data. Data analysis using multiple linear regression plays SPSS software. The results of the research show that attitudes and norms have a significant positive effect on pro-environmental behavior. Planned Behavior Theory is consistent and able to explain behavioral problems in the context of environmental pollution caused by used plastic bottles