Public Relations, Marketing, and Education

Public relations, marketing, and education are critical to the success of large tissue repositories and repositories for rare conditions. The repositories evaluated use a combination of approaches to increase the visibility of their resource and mission. The repositories use a variety of means to market themselves to researchers, including advertisements in major journals (e.g.,ScienceandNature), exhibits at appropriate professional conferences, direct mailings, word of mouth, and Web sites for the repositories and associated clinical trials and research projects. Some of the smaller repositories do not market themselves at all. CHTN uses exhibits at scientific meetings and mailings to