From Forecasts to Strategies

This book began by proposing to end the common practice of using predicting and forecasting as synonyms. I argued that treating them as different words to describe a single prognostic process robs us of the power to envision better outcomespotentially compromising our futures. However, this book will not accomplish its ultimate goal if it does not take you beyond “talking about the weather” (i.e., the future) of your own dynamic system. This final chapter therefore explains how to translate your new knowledge about forecasting the future into actually doing something about it.