The Process, the Product, and Its Ultimate Life Span

The Process, the Product, and Its Ultimate Life Span

What parameters actually control our process? How does process variation impact on product performance from cradle to grave? How do product properties affect the world around us?In the 1970s, a large American paper towel producer was dissatisfied with its market position. Consumers thought that the...

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Bibliographische Detailangaben
1. Verfasser: Oberle, Tim
Format: Buchkapitel
Sprache:eng
Schlagworte:
Engineering: general
Manufacturing Engineering
Materials & Manufacturing Processes
Materials science
Production engineering
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:What parameters actually control our process? How does process variation impact on product performance from cradle to grave? How do product properties affect the world around us?In the 1970s, a large American paper towel producer was dissatisfied with its market position. Consumers thought that the brand offered little value over generic alternatives and they were becoming less inclined to pay a premium.
DOI:10.1201/b15080-5