Aesthetics and Style in Strategy

Aesthetics and Style in Strategy

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The "aesthetic" turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful a...

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Bibliographische Detailangaben
Hauptverfasser: Cattani, Gino, Ferriani, Simone, Godart, édéric, V Sgourev, Stoyan
Format: Buch
Sprache:eng
Schlagworte:
Strategic planning
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The "aesthetic" turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
ISSN:0742-3322
DOI:10.1108/S0742-3322202042