Consumer Brand Relationships in Tourism: An International Perspective
1. Consumer Brand Relationships in Tourism and Hospitality Research -- 2. Antecedents of Consumer-Brand Relationships: A Comprehensive Literature Review Approach -- 3. Consequences of Consumer-Brand Relationships: Review of Ten Major Constructs -- 4. Avatar Manipulation in Metaverse: The Consequence...
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Format: | Buch |
Sprache: | eng |
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Zusammenfassung: | 1. Consumer Brand Relationships in Tourism and Hospitality Research -- 2. Antecedents of Consumer-Brand Relationships: A Comprehensive Literature Review Approach -- 3. Consequences of Consumer-Brand Relationships: Review of Ten Major Constructs -- 4. Avatar Manipulation in Metaverse: The Consequences on Customer-Brand Relationships in Tourism -- 5. “Help me Chatbot!”: Customer Brand Relationship in The Context of Tourism Chatbots -- 6. Tourism Experiences: An Interpretive Approach to Understanding Tourist-Brand Relationships in Technology-Mediated Tourism Service Environments -- 7. Impact of Social Media Interaction on Customer’s Brand Engagement, Emotions, Word-Of-Mouth, and Brand Relationship Quality in Luxury Hotel Brands -- 8. Social Media Influencer Sustainability Communication and Consumer-Brand Relationship: An Information Quality Perspective for Sustainable Destination Brand Marketing -- 9. The Impact of Social Media Influencers on Consumer Brand Relationship in Tourism -- 10. Tourists’ Virtual Experiences to Create Sustainability: A Conceptual Model and Propositions -- 11. Key Conceptual Propositions to Engage Consumers with The Internet of Things: A Critical Scrutiny from Consumer’s Perspective -- 12. The Effect of Tourism Consumers’ Psychological Engagement on Consumer-Brand Relationship Strength -- 13. Modeling the Psychological Factors Driving Consumer-Brand Relationship in Tourism: A TISM and MICMAC Approach -- 14. Investigating the Role of Destination-Based Brand Authenticity and Brand Love on Tourist-Brand Interaction, Destination Brand Engagement, and Tourist Behavior -- 15. Configuring the Role of Brand Interactivity, Involvement and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector -- 16. Effect of Brand Relationship Factors on Satisfaction, Word-Of-Mouth, and Intention to Visit: Exploratory Study in the Tourism and Lodging Industry -- 17. Assessing the Service Trends, Brand Co-Creation, Service Brand Innovation, and Customer Brand Relationship in Tourism -- 18. The Role of Tourists’ Attitude on Revisit Intention and Willingness to Support a Destination: Mediating Effect of Destination Attachment -- 19. From Plate to Post: Exploring The Impact of Foodstagramming on Greece’s Travel Destination Image -- 20. Investigating the Effect of Social, Cultural, Personal and Demographic Factors on Revisit Intention Through the Lens of Covid-19 -- 21. Effect of Tourists’ Personality on Responsible Decisi |
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DOI: | 10.1007/978-3-031-59535-6 |