Marketing in a Transition Economy: New Realities, Challenges, and Prospects

Marketing in a Transition Economy: New Realities, Challenges, and Prospects

Chapter 1 Marketing Environment -- Chapter 2 Marketing Management Planning -- Chapter 3 Segmentation, Targeting And Positioning -- Chapter 4 Product And Packaging Decision -- Chapter 5 Brand Management -- Chapter 6 Consumer Behaviour (B2C and B2B) -- Chapter 7 Supply Chain Management -- Chapter 8 In...

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Bibliographische Detailangaben
Hauptverfasser: Hossain, Muhammad Ismail, Akter, Nasrin, Muzareba, Abureza M
Format: Buch
Sprache:eng
Schlagworte:
Branding (Marketing)
Business logistics
Consumer behavior
Customer relations
Internet marketing
Marketing
Marketing-Case studies
Telemarketing
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Beschreibung
Zusammenfassung:Chapter 1 Marketing Environment -- Chapter 2 Marketing Management Planning -- Chapter 3 Segmentation, Targeting And Positioning -- Chapter 4 Product And Packaging Decision -- Chapter 5 Brand Management -- Chapter 6 Consumer Behaviour (B2C and B2B) -- Chapter 7 Supply Chain Management -- Chapter 8 Integrated Marketing Communication -- Digital Marketing -- Chapter 9 Pricing Strategies -- Chapter 10 Customer Relationship Management -- Chapter 11 Services Marketing -- Chapter 12 Marketing Ethics.
DOI:10.1007/978-981-97-3553-2