Ten simple rules for more objective decision-making

Scientists spend their lives analyzing data by the systematic study of the structure and behavior of the physical and natural world using both observation and experiment—objective analysis. But when it comes to decision-making, scientists are also humans with accompanying subjectivity. Put colloquially, we have both heart and head—and are capable of being simultaneously subjective and objective. ... what we want is to make better decisions (better here being more objective) and look at 10 ways in which we might do this, culminating in a simple tool that anyone with a spreadsheet (or even a pen and paper) can use.