Soft targets: nurses and the pharmaceutical industry
Abbreviations: DTCA, direct-to-consumer advertising; NP, nurse practitioner; PSR, pharmaceutical sales representative "Our Special Projects Division produces a wide portfolio of therapy and topic-specific materials...available for sponsorship by companies who wish to promote their products or s...
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| Veröffentlicht in: | PLoS medicine 2008-02, Vol.5 (2), p.e5-e5 |
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| container_title | PLoS medicine |
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| creator | Jutel, Annemarie Menkes, David B |
| description | Abbreviations: DTCA, direct-to-consumer advertising; NP, nurse practitioner; PSR, pharmaceutical sales representative "Our Special Projects Division produces a wide portfolio of therapy and topic-specific materials...available for sponsorship by companies who wish to promote their products or services, while visibly supporting nurse education," [1] invites Nursing Standard, the journal of the United Kingdom Royal College of Nursing. [...]institutional guidelines, policy, and quality assurance should be developed to complement such education. |
| doi_str_mv | 10.1371/journal.pmed.0050005 |
| format | Article |
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| subjects | Consumer advertising Drug Industry - economics Drug Industry - ethics Drug Industry - methods Ethics Ethics, Nursing Gifts Humans Marketing - economics Marketing - ethics Marketing - methods Non-Clinical Medicine Nurses Nurses - economics Nursing Nursing education Nursing research Patient education Pharmaceutical industry Policy Forum Public Health |
| title | Soft targets: nurses and the pharmaceutical industry |
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