Soft targets: nurses and the pharmaceutical industry

Soft targets: nurses and the pharmaceutical industry

Abbreviations: DTCA, direct-to-consumer advertising; NP, nurse practitioner; PSR, pharmaceutical sales representative "Our Special Projects Division produces a wide portfolio of therapy and topic-specific materials...available for sponsorship by companies who wish to promote their products or s...

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Veröffentlicht in:PLoS medicine 2008-02, Vol.5 (2), p.e5-e5
Hauptverfasser: Jutel, Annemarie, Menkes, David B
Format: Artikel
Sprache:eng
Schlagworte:
Consumer advertising
Drug Industry - economics
Drug Industry - ethics
Drug Industry - methods
Ethics
Ethics, Nursing
Gifts
Humans
Marketing - economics
Marketing - ethics
Marketing - methods
Non-Clinical Medicine
Nurses
Nurses - economics
Nursing
Nursing education
Nursing research
Patient education
Pharmaceutical industry
Policy Forum
Public Health
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Zusammenfassung:Abbreviations: DTCA, direct-to-consumer advertising; NP, nurse practitioner; PSR, pharmaceutical sales representative "Our Special Projects Division produces a wide portfolio of therapy and topic-specific materials...available for sponsorship by companies who wish to promote their products or services, while visibly supporting nurse education," [1] invites Nursing Standard, the journal of the United Kingdom Royal College of Nursing. [...]institutional guidelines, policy, and quality assurance should be developed to complement such education.
ISSN:1549-1676
1549-1277
1549-1676
DOI:10.1371/journal.pmed.0050005