Trial Evaluation of Wireless Info-communication and Indoor Location-Based Services in Exhibition Shows

Exhibition shows are essentially information exchange hubs. Their success relies on the quantity and quality of interaction of the involved parties: exhibitors, visitors, and organizers. The introduction of advanced wireless applications in the exhibition industry is a major opportunity for improving interaction and communications, thus leveraging the value proposition of exhibition services. This paper discusses the development and commercial trial of a Wireless Exhibition Guide that employs mobile terminals, wireless networks, and indoor location positioning technologies integrated through a set of software components, to introduce sophisticated information, communication, and navigation services for exhibition environments. Results indicate acceptance of the Wireless Exhibition Guide amongst the stakeholders of the exhibition industry, organizers, exhibitors, and visitors alike, and provide guidance towards the future of portable personalized location-sensitive information systems in information-rich environments, such as museums, conference centers, and art shows.