Effect of the Task, Visual and Semantic Context on Word Target Detection

Although being a daily task, the search for a word among others words is a new research domain we investigated in order to find the kinds contextual factors that can facilitate semantic oriented visual search. We report two experiments assessing task context, visual context and semantic context. Some of our results are found to be those of classical non-semantic visual search, while others show the impact of the semantic context. Basic recommendations can be find out for Human-Computer conception and cognitive chronometry methodology.