Four Models of Internet-Enabled Distribution Structures

Four Models of Internet-Enabled Distribution Structures

The pervasive and ubiquitous nature of electronic commerce and Internet technology has redefined the cost formula in distribution and led to organizational restructuring. This article identifies four models of distribution structures - functional decomposition, cloning, forward integration, and stra...

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Veröffentlicht in:Information systems management 2005-06, Vol.22 (3), p.14-22
Hauptverfasser: Lee, C. Sophie, Shu, Wesley
Format: Artikel
Sprache:eng
Schlagworte:
Applications (e.g. Digitizing,...)
Automation
Customer services
Decomposition
Distribution
Distribution channels
Distribution costs
Electronic commerce
Exact sciences and technology
Furniture
Information and communication sciences
Information and communication technologies
Information science. Documentation
Information technologies: storage media, equipment
Internet
Organizational structure
Sales
Sciences and techniques of general use
Suppliers
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Beschreibung
Zusammenfassung:The pervasive and ubiquitous nature of electronic commerce and Internet technology has redefined the cost formula in distribution and led to organizational restructuring. This article identifies four models of distribution structures - functional decomposition, cloning, forward integration, and strategic industry alliance - that are enabled by electronic commerce. the advantages and challenges of each model are also examined.
ISSN:1058-0530
1934-8703
DOI:10.1201/1078/45317.22.3.20050601/88741.3