The Myth of the ‘Martini Solution’

The Myth of the ‘Martini Solution’

Some ten or fifteen years ago there was a well-known TV advert shown in the UK that implied that cool people drank Martini ‘anytime, anyplace’. Since then, in the UK at least, the term ‘Martini solutions’ has been used to describe the products of the mobile industry, where the claim is made that the...

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Bibliographische Detailangaben
Hauptverfasser: Harper, Richard, Sellen, Abigail, Kindberg, Tim, Gosett, Phil, Väänänen-Vainio-Mattila, Kaisa
Format: Buchkapitel
Sprache:eng
Schlagworte:
Applied sciences
Biographical Sketch
Computer science
control theory
systems
Computer systems and distributed systems. User interface
Exact sciences and technology
Fraud Detection
Mobile Device
Mobile Industry
Software
Ubiquitous Computing
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Beschreibung
Zusammenfassung:Some ten or fifteen years ago there was a well-known TV advert shown in the UK that implied that cool people drank Martini ‘anytime, anyplace’. Since then, in the UK at least, the term ‘Martini solutions’ has been used to describe the products of the mobile industry, where the claim is made that these products are usable anytime, anyplace. Further, that the key value of mobile products and services is that they allow people to do things in time and space that they could never do before.
ISSN:0302-9743
1611-3349
DOI:10.1007/978-3-540-28637-0_76