Web Personalisation - An Overview

Web Personalisation - An Overview

The Web has become a universal interface in a diverse range of applications seamlessly interconnected through the Internet, intranets and extranets. The Web users, however, have vastly different needs and their skills and cognitive abilities are also vary widely. Thus, on the Web, one-size does not...

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Bibliographische Detailangaben
Hauptverfasser: Murugesan, San, Ramanathan, Annamalai
Format: Buchkapitel
Sprache:eng
Schlagworte:
Applied sciences
Collaborative Filter
Customer Loyalty
Exact sciences and technology
Natural Language Generation
Personalisation Technology
Privacy Issue
Telecommunications
Telecommunications and information theory
Teleprocessing networks. Isdn
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Beschreibung
Zusammenfassung:The Web has become a universal interface in a diverse range of applications seamlessly interconnected through the Internet, intranets and extranets. The Web users, however, have vastly different needs and their skills and cognitive abilities are also vary widely. Thus, on the Web, one-size does not fit all its users. To realise the full potential of this versatile and ubiquitous medium, Web interface and Web
ISSN:0302-9743
1611-3349
DOI:10.1007/3-540-45336-9_11