Digital Communications: Status and Potential Applications for CCUS Public Outreach

The use of digital communications has created a fundamental shift in how information is distributed and consumed. Digital communications hold possibilities for cost-effectively engaging larger numbers of stakeholders while promoting better public understanding of science. This paper evaluates the status of digital communication use for CCUS and explores its potential to improve the outreach efforts of the Regional Carbon Sequestration Partnerships. The paper includes a background on digital communication tools, a benchmark assessment of current use by the RCSPs and other carbon sequestration websites, a brief literature review examining the rationale for digital outreach, best practices, evaluation, and special considerations.