Plug-in electric vehicle market penetration and incentives: a global review

Plug-in electric vehicles (PEVs) have been commercially available in the global market for about 3 years. Many countries have policies designed to stimulate consumer acceptance and accelerate market adoption. In the United States (U.S.), the biggest PEV market, sales have more than tripled since 2011. During the same period, PEV sales have increased, albeit slowly, in most western European countries. Notably, some European countries, such as Norway, showed strong increases mainly owing to generous incentives to PEV consumers. Japan is the second-largest PEV market in terms of number of vehicles sold. The Nissan battery electric vehicle (BEV) Leaf is the top-selling PEV model, with more than 100,000 units sold globally since its launch in 2010. In contrast, after 3 years of policy stimulation, PEV market share in China is still lower than 0.1 % of total car sales, and most of these vehicles were purchased by either central or local governments. However, PEV bus production in China has increased dramatically over last 3 years. These market trends, together with strong government policies, show that national and regional PEV-related incentives in selected countries can play an important role in jump-starting the PEV market.