The effect of makeup behavior and makeup perception on makeup usage level before and during the COVID-19 pandemic

Background: This study investigated the impact of perceptions on makeup behavior and levels of makeup use before and during the COVID-19 pandemic. Objective: It is presumed that during the COVID-19 outbreak, due to the restrictions on meeting people, mandatory wearing of facial masks, and the spread of contactless culture, there may have occurred a change in the makeup behavior, makeup perception, and level of makeup use. However, no empirical study has been conducted on this topic. Hence, this study aimed to identify the effect of the COVID-19 pandemic on makeup use in female adults, using an empirical analysis method. Methods: A survey was conducted on 245 female adults aged 18 years or older, residing in the Gwangju Metropolitan City. Empirical analysis was performed at a significance level of p