Robi-10 Minute School: The Future of the Largest Classroom of Bangladesh

The case study aims to explore the exponential rise of Robi-10 Minute School and seek a complete business model for the online platform that teaches 1 million students. Riddled with poverty, insufficient infrastructure, and inefficient administration, the macroeconomic condition and the education landscape of Bangladesh are similar to those of major South Asian countries. Hence, the case firstly traces the development of Robi- 10 Minute School from a mere Facebook page to the largest online classroom of Bangladesh. Secondly, it will investigate the major milestones that transformed 10 Minute School. The milestones will uncover how to pioneer online education in Asian countries with low internet penetration. Thirdly, it will further undercover the prime success factors. In doing so, the case will exemplify how low-fund startups can harness the power of communities to drive reach and growth. Fourthly, we sought to unearth the current and future challenges of 10 Minute School and what future steps the company is undertaking to combat those challenges. Moreover, the future outlook also presents how one can leverage networks to expand beyond boundaries. Finally, the case offers further recommendations that will demonstrate how to channel expertise in the education industry to enter related industries and create a solid revenue model in the process. Understanding how 10 Minute School overcame and turned common Asian challenges into prospects can provide a general guideline for booming Asian EdTech startups who are struggling with inadequate funding, incomplete revenue model, and unfavorable macro factors. KCI Citation Count: 0