Analysis of Push-Pull Motivation into Women’s Entrepreneurial Experience in Pakistan: A Narrative Inquiry

The present study inquires into the underlying narratives of women’s entrepreneurial journey. It attempts to establish a relationship between push and pull theory and the life history narratives of women entrepreneurs. It also highlights the effects of push –pull factors that are ingrained in social contexts. To access the complexity of contextual phenomenon, a life history narrative method has been adopted that ensures the richness of the data. Empirical results were derived from data collected through face-to-face semi-structured interviews from women entrepreneurs in Pakistan and employing content analysis. The findings from the life history narratives suggest that push–pull factors are rooted in entrepreneurs’ contexts. Taking the push and pull theory of motivation as the basis for developing a construct that fills in several gaps in the existing literature, such as simultaneously exploring both phenomena and their contextual narrative, also fulfills the demand for qualitative study from the perspectives of both entrepreneurship and management theory. KCI Citation Count: 0