예비창업자의 창업가 학습, 사회적 자본과 창업지원제도가 창업의지와 행동에 미치는 영향: 중국 대학생 창업을 중심으로

Purpose– The purpose of this study was to investigate the effect of pre-founder’s entrepreneur’s learning, social capital, and start-up support programs on the will of start-up and the start-up behavior in Chinese university students. Design/methodology/approach– For the purpose of this study, we examined two variables of experiential learning and cognitive learning as variables of entrepreneur’s learning. As variables of social capital, we examine three variables of norm, network, and trust. As variables of start-up support programs, we examined two variables of government start-up support programs and school start-up support programs. The data for this study were collected from the students of the founding clubs of five universities and students who participated in the start-up activities in Anhui province, China. The online survey was used as the data collection tool, and the collected data was analyzed using correlation analysis and regression analysis. Findings – First, entrepreneur’s learning, social capital excluding trust and start-up support programs have a positive effect (+) on the will of start-up. Two, it is shown that pre - founder ’s willingness to start up affects the start - up behavior positively (+). Three, entrepreneur’s learning, social capital, and start-up support programs have positive effects (+) on the start-up behavior through the will of start-up. The theoretical and policy implications of the findings of this study are discussed and suggestions for future research are suggested. Research implications or Originality– Theoretical and policy implications in this study are discussed and suggested for future research. First, we identified key antecedents to influence the will of would-be start-up, and examined the relationship between the will of start-up and the behavior of preliminary founders. Second, our findings suggest that entrepreneurial learning and institutional supporting program will be key factors to advance the will of behavior and to establish start-up company in the future. KCI Citation Count: 0