How User-Generated Content (UGC) Campaign Changes Electoral Politics?

In other words, an analysis will be made with a focus on whether or not UGC campaigns (1) have promoted the participation of voters, (2) have encouraged negative campaigns, and (3) were utilized for policy-based elections. [...]the issues surrounding the laws related to UGC election campaigns that were applied to the seventeenth presidential election will be analyzed to support the claim of Howard (2006) that asserts that regulatory systems determine the political effects of the Internet. Since the Renewal of Korea Party was an electoral machine that was formed in a hurry prior to the presidential election, its achievement can be regarded as a representation of Moon's personal image rather than that of the political party to which he belongs. [...]the fact that the UGC was created by the camps when UGC fundamentally comprises consumer-oriented contents proves that UGC has not been utilized as an instrument for agenda setting and public opinion formation by the public. [...]if the sixteenth presidential election was a consumer-oriented election centered on progressive channels such as Nosamo, OhmyNews, and Seoprise, the aforementioned fact proves that the seventeenth presidential election was a supplier-oriented Internet election campaign. [...]the Korean society has taken the power of Internet election campaigns for granted while watching the active Internet election campaigns of the sixteenth presidential election and their dramatic outcomes.