인터넷 보급 확대가 주요국의 종이 소비에 미치는 영향

The primary objective of this study is to estimate the effect of internet penetration on the paper consumption in the 16 major countries. This study used country-level panel data on paper consumption and internet penetration for 26 years to examine how the internet diffusion affected paper consumption. A linear-plateau regression model was applied to find out the plateau point where the internet adoption begins to decrease paper consumption substantially. The results show that the increase of internet penetration significantly decreases the consumption of newsprint and printing/writing paper. The plateau points for newsprint and printing/writing paper were 34.30% and 50.30% respectively, reflecting the relative easiness of substitution by the internet. KCI Citation Count: 0