Experience Goods Monopolist: Freeware as an Advertisement

Experience Goods Monopolist: Freeware as an Advertisement

This study examines the situation in which a monopolist offers freeware as an advertisement for the increase of demand to maximize profit even though the existence of such freeware will reduce the power of the monopolist in the market. This study proves that the successful application of freeware is...

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Veröffentlicht in:Seoul journal of economics 2017, 30(2), , pp.179-187
1. Verfasser: Niem, Le Duc
Format: Artikel
Sprache:eng
Schlagworte:
Advertisements
Advertising media
Competitive advantage
Consumers
Economic models
Freeware
Monopolies
Power
Preferences
Prices
Profits
Software
Software industry
Studies
Utility functions
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Zusammenfassung:This study examines the situation in which a monopolist offers freeware as an advertisement for the increase of demand to maximize profit even though the existence of such freeware will reduce the power of the monopolist in the market. This study proves that the successful application of freeware is dependent on the number of potential consumers and the optimal quality design for freeware in this situation uniquely exists.
ISSN:1225-0279