Computing the Repurchase Index Based on Statistical Modeling

Computing the Repurchase Index Based on Statistical Modeling

This paper computes the repurchase index based on statistical modeling. Using the transaction record of a certain product, the repurchase index is obtained by fitting the Poisson regression model. The customers are classified into 5 groups based on the index giving the information about the propensi...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Ŭngyong tʻonggye yŏnʼgu 2010, 23(4), , pp.739-745
Hauptverfasser: Bae, Wha-Soo, Jung, Woo-Seok, Lee, Young-Bae
Format: Artikel
Sprache:eng
Schlagworte:
통계학
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:This paper computes the repurchase index based on statistical modeling. Using the transaction record of a certain product, the repurchase index is obtained by fitting the Poisson regression model. The customers are classified into 5 groups based on the index giving the information about the propensity to repurchase. KCI Citation Count: 0
ISSN:1225-066X
2383-5818
DOI:10.5351/KJAS.2010.23.4.739