Aim for the head

Aim for the head

Reports on brain research that shows people tend to optimise thinking by making reasonable choices quickly rather than in-depth choices slowly. Points out what this decisionmaking model means for marketers. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Depart...

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Bibliographische Detailangaben
Veröffentlicht in:NZ marketing magazine 2014-11, p.32-35
1. Verfasser: Bird, Simon
Format: Artikel
Sprache:eng
Schlagworte:
Brain
Consumer behavior
Decision making
Marketing
Psychological aspects
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Beschreibung
Zusammenfassung:Reports on brain research that shows people tend to optimise thinking by making reasonable choices quickly rather than in-depth choices slowly. Points out what this decisionmaking model means for marketers. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
ISSN:0111-9044