Context is king

Context is king

Points out the use of advertorial tricks by media agencies to convert the advertising message of its clients. Discusses modern programmatic methods which include content marketing, paid content and native advertising in order to reach end users who avoid advertising, but want free legal content. Sou...

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Bibliographische Detailangaben
Veröffentlicht in:NZ marketing magazine 2015-01, p.59
1. Verfasser: Lawson, Alex
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Content (Psychology)
Marketing
Mass media
Methodology
Technique
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Beschreibung
Zusammenfassung:Points out the use of advertorial tricks by media agencies to convert the advertising message of its clients. Discusses modern programmatic methods which include content marketing, paid content and native advertising in order to reach end users who avoid advertising, but want free legal content. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
ISSN:0111-9044