Leading risk and reputation

Criticises how Fonterra managers handled tainted food scandals. Emphasises the vital nature of dairy products to the NZ economy and the importance of effective leadership of dairy exports and marketing. Points out that leaders must be prepared to handle crises. Comments that global examples of busin...

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Veröffentlicht in:New Zealand management 2014-03, Vol.61 (1), p.20
1. Verfasser: Birchfield, Reg J
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:Criticises how Fonterra managers handled tainted food scandals. Emphasises the vital nature of dairy products to the NZ economy and the importance of effective leadership of dairy exports and marketing. Points out that leaders must be prepared to handle crises. Comments that global examples of business and leadership failures have eroded trust in corporations and leaders and there is an increased demand for business transparency. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
ISSN:1174-5339
1179-3910