A socio-psychological model for analyzing risk communication processes

Outlines a theoretical framework for the socio-psychological process underlying risk information, communication and education efforts. The model identifies a set of message features (e.g. content clarity and acceptance), person characteristics (e.g., prior experience, cognitive biases, attitudes), social influences (e.g. peers, media) and context factors (e.g. societal safety culture) which determine whether, and if so, how a particular risk communication regarding a hazard (i.e. a health & safety threat) influences individual risk assessment and management (i.e. risk appraisal, decision for preventive action and actual risk behavior and disaster preparedness). Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.