A test of two procedures for increasing responses to mail surveys

A test of two procedures for increasing responses to mail surveys

Examines the effectiveness of two procedures used in combination in an attempt to increase responses to a mail survey in a cost effective manner: a first reminder letter without a replacement questionnaire, coupled with a time-bounded prize draw for $100 worth of petrol vouchers. Source: National Li...

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Veröffentlicht in:Marketing bulletin 2004 (15), p.9p
1. Verfasser: Brennan, Mike
Format: Artikel
Sprache:eng
Schlagworte:
Design
Mail surveys
Surveys
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Beschreibung
Zusammenfassung:Examines the effectiveness of two procedures used in combination in an attempt to increase responses to a mail survey in a cost effective manner: a first reminder letter without a replacement questionnaire, coupled with a time-bounded prize draw for $100 worth of petrol vouchers. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
ISSN:0113-6895
1176-645X
1176-645X