Constructing demand curves: a comparison of two procedures using the Juster scale

Referring to the Juster Purchase Probability Scale, compares two procedures for obtaining demand estimates at different price-points -- using the same respondents for all price points, and using different samples of respondents for each price point -- to determine whether using an independent sample...

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Veröffentlicht in:	Marketing bulletin 2005, Vol.16, p.6p
Hauptverfasser:	Brennan, Mike, Charbonneau, Jan
Format:	Artikel
Sprache:	eng
Schlagworte:	Demand functions (Economic theory) Marketing Marketing research Surveys
Online-Zugang:	Volltext
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