Constructing demand curves: a comparison of two procedures using the Juster scale
Referring to the Juster Purchase Probability Scale, compares two procedures for obtaining demand estimates at different price-points -- using the same respondents for all price points, and using different samples of respondents for each price point -- to determine whether using an independent sample...
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| Veröffentlicht in: | Marketing bulletin 2005, Vol.16, p.6p |
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| creator | Brennan, Mike Charbonneau, Jan |
| description | Referring to the Juster Purchase Probability Scale, compares two procedures for obtaining demand estimates at different price-points -- using the same respondents for all price points, and using different samples of respondents for each price point -- to determine whether using an independent sample of respondents for each price point does in fact produce different results than presenting a range of price points to a single sample of respondents. The product in question was a television digital recorder similar to the recently released MySky product. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence. |
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The product in question was a television digital recorder similar to the recently released MySky product. 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| fulltext | fulltext |
| identifier | ISSN: 0113-6895 |
| ispartof | Marketing bulletin, 2005, Vol.16, p.6p |
| issn | 0113-6895 1176-645X 1176-645X |
| language | eng |
| recordid | cdi_nlnz_indexnz_994872603602837 |
| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Business Source Complete; Index New Zealand (Open Access) |
| subjects | Demand functions (Economic theory) Marketing Marketing research Surveys |
| title | Constructing demand curves: a comparison of two procedures using the Juster scale |
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