Signature killers

Signature killers

Advises senders of large direct mail campaigns to sign their letters with real, human handwriting rather than scanned, computerised, or otherwise fake reproductions, in order to project an image of personalised interest to the recipients. Source: National Library of New Zealand Te Puna Matauranga o...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:NZ marketing magazine 2002-06, Vol.21 (5), p.25
1. Verfasser: Curry, Jason
Format: Artikel
Sprache:eng
Schlagworte:
Marketing
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page
container_issue 5
container_start_page 25
container_title NZ marketing magazine
container_volume 21
creator Curry, Jason
description Advises senders of large direct mail campaigns to sign their letters with real, human handwriting rather than scanned, computerised, or otherwise fake reproductions, in order to project an image of personalised interest to the recipients. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
format Article
fullrecord <record><control><sourceid>nlnz</sourceid><recordid>TN_cdi_nlnz_indexnz_993787423602837</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>993787423602837</sourcerecordid><originalsourceid>FETCH-nlnz_indexnz_9937874236028373</originalsourceid><addsrcrecordid>eNpjYeA0MDQ01LU0MDHhYOAqLs4yMDAytDA34mQQDM5Mz0ssKS1KVcjOzMlJLSrmYWBNS8wpTuWF0twMym6uIc4eunk5eVXxmXkpqRVA2tLS2NzC3MTI2MzAyMLY3Jg4VQCIWSTc</addsrcrecordid><sourcetype>Index Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>Signature killers</title><source>EBSCOhost Business Source Complete</source><creator>Curry, Jason</creator><creatorcontrib>Curry, Jason</creatorcontrib><description>Advises senders of large direct mail campaigns to sign their letters with real, human handwriting rather than scanned, computerised, or otherwise fake reproductions, in order to project an image of personalised interest to the recipients. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.</description><identifier>ISSN: 0111-9044</identifier><language>eng</language><subject>Marketing</subject><ispartof>NZ marketing magazine, 2002-06, Vol.21 (5), p.25</ispartof><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>315,781,785</link.rule.ids><backlink>$$Uhttps://natlib-primo.hosted.exlibrisgroup.com/primo-explore/search?query=any,contains,993787423602837&amp;tab=innz&amp;search_scope=INNZ&amp;vid=NLNZ&amp;offset=0$$DView this record in NLNZ$$Hfree_for_read</backlink></links><search><creatorcontrib>Curry, Jason</creatorcontrib><title>Signature killers</title><title>NZ marketing magazine</title><description>Advises senders of large direct mail campaigns to sign their letters with real, human handwriting rather than scanned, computerised, or otherwise fake reproductions, in order to project an image of personalised interest to the recipients. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.</description><subject>Marketing</subject><issn>0111-9044</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2002</creationdate><recordtype>article</recordtype><recordid>eNpjYeA0MDQ01LU0MDHhYOAqLs4yMDAytDA34mQQDM5Mz0ssKS1KVcjOzMlJLSrmYWBNS8wpTuWF0twMym6uIc4eunk5eVXxmXkpqRVA2tLS2NzC3MTI2MzAyMLY3Jg4VQCIWSTc</recordid><startdate>200206</startdate><enddate>200206</enddate><creator>Curry, Jason</creator><scope>DUNLO</scope><scope>GOM</scope></search><sort><creationdate>200206</creationdate><title>Signature killers</title><author>Curry, Jason</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-nlnz_indexnz_9937874236028373</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2002</creationdate><topic>Marketing</topic><toplevel>online_resources</toplevel><creatorcontrib>Curry, Jason</creatorcontrib><collection>Index New Zealand (A&amp;I)</collection><collection>Index New Zealand</collection><jtitle>NZ marketing magazine</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Curry, Jason</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Signature killers</atitle><jtitle>NZ marketing magazine</jtitle><date>2002-06</date><risdate>2002</risdate><volume>21</volume><issue>5</issue><spage>25</spage><pages>25-</pages><issn>0111-9044</issn><abstract>Advises senders of large direct mail campaigns to sign their letters with real, human handwriting rather than scanned, computerised, or otherwise fake reproductions, in order to project an image of personalised interest to the recipients. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.</abstract></addata></record>
fulltext fulltext
identifier ISSN: 0111-9044
ispartof NZ marketing magazine, 2002-06, Vol.21 (5), p.25
issn 0111-9044
language eng
recordid cdi_nlnz_indexnz_993787423602837
source EBSCOhost Business Source Complete
subjects Marketing
title Signature killers
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-16T16%3A53%3A41IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-nlnz&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Signature%20killers&rft.jtitle=NZ%20marketing%20magazine&rft.au=Curry,%20Jason&rft.date=2002-06&rft.volume=21&rft.issue=5&rft.spage=25&rft.pages=25-&rft.issn=0111-9044&rft_id=info:doi/&rft_dat=%3Cnlnz%3E993787423602837%3C/nlnz%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true