Signature killers

Signature killers

Advises senders of large direct mail campaigns to sign their letters with real, human handwriting rather than scanned, computerised, or otherwise fake reproductions, in order to project an image of personalised interest to the recipients. Source: National Library of New Zealand Te Puna Matauranga o...

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Bibliographische Detailangaben
Veröffentlicht in:NZ marketing magazine 2002-06, Vol.21 (5), p.25
1. Verfasser: Curry, Jason
Format: Artikel
Sprache:eng
Schlagworte:
Marketing
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Beschreibung
Zusammenfassung:Advises senders of large direct mail campaigns to sign their letters with real, human handwriting rather than scanned, computerised, or otherwise fake reproductions, in order to project an image of personalised interest to the recipients. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
ISSN:0111-9044