Viral Marketing on Facebook for a New Open Innovation Platform

This chapter contains sections titled: Introduction, The Power of Social Media, innosabi's Vision, How Market Research Helped Design the Perfect Open Innovation Platform, Conclusion, Idea for Innovative Leaders: Engage Communication, References and Further Reading, Web Addresses

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Bibliographische Detailangaben
Hauptverfasser:	Catharina van Delden, Nancy Wünderlich
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Advertising Advertising campaigns Applied sciences Behavioral sciences Business Business administration Business engineering Business innovation Communication systems Communications Communications technology Computer mediated communications Consumer goods industries Corporate communications Digital communication systems Education Educational methods Educational research External corporate communications Formal education Human behavior Industrial sectors Industry Innovation Internet Interpersonal relations Manufacturing industries Marketing Marketing strategies Online social networking Open innovation Pedagogy Psychology Social behavior Social interaction Social media Social networking Social psychology Social sciences Student surveys Technology Viral marketing
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	This chapter contains sections titled: Introduction, The Power of Social Media, innosabi's Vision, How Market Research Helped Design the Perfect Open Innovation Platform, Conclusion, Idea for Innovative Leaders: Engage Communication, References and Further Reading, Web Addresses
DOI:	10.7551/mitpress/9202.003.0018