Pilot Policy Recommendations for the use of AI in the Media Sector

The document reflects on the lack of specific policy recommendations regarding the use of AI applications and tools in the media sector. This absence of guidance creates important challenges for accomplishing the EU's vision on trustworthy AI. The deliverable investigates how this could be fixed. It is divided into three main parts. Section 3 identifies challenges for the use of AI applications in the media sector. Section 4 provides the initial policy recommendations addressing these challenges. Section 5 assesses the feasibility of adopting the European Digital Media Code of Conduct to mitigate some of the challenges faced by the media sector. The final section offers concluding remarks and explains next steps planned by the AI4Media consortium towards the final policy recommendations due in month 48 of the project.