Can student populations in developing countries be reached by online surveys? The case of the National Service Scheme Survey (N3S) in Ghana

© 2016, © The Author(s) 2016. This article tackles the question whether it is a viable strategy to conduct online surveys among university students in developing countries. By documenting the methodology of the National Service Scheme Survey conducted in Ghana, we set out to answer three questions: (1) How can a sample of university students be obtained? (2) How can students be motivated to cooperate in online surveys? (3) What kind of devices do students use for completing an online survey? Our results indicate that online strategies can be very useful to reach this particular target group, if the necessary precautions are taken.