Restructuring the olympic legacy

A notable trend regarding the mega-events is that there are an increased number of events hosted in Oriental countries. At the same time, the aspect of Olympic legacy has become a fundamental force and hot topic for every single host city. The purpose of this study is to challenge the original Olympic legacy concept defined by the International Olympic Committee (IOC), which was premised on the Occident value. The IOC considers Olympic legacy to be insufficient. By comparing the Olympic legacy between Orient and Occident, this study discovered that the Orient Olympic legacy is a result of the Occident’s assimilation. In addition, the study found that the hosting city did not usually consider what the Olympic legacy could bring to a Third World. As such, there is a need for further studies to develop the Olympic legacy of acculturation and understand how the Olympic legacy can best be planned, sustained and extended.