Plakatierte Kultur: Über Firmenideologien und deren Rezeptionsweisen

More and more companies use posters as a medium of self-description and self-representation. Until now, such posters have been completely ignored by the students of organizations, wrongfully in our opinion. This essay studies corporate culture posters as an expression of "management of meaning" and cultural hegemony. For this, two companies serve as examples. The relevance of such posters as means for the production and construction of cultural reality can most surely be doubted. The empirical results indicate that lots of employees don't even notice them. Furthermore, the symbols used in the posters are ambiguous and polyvalent. The organizational members do not necessarily understand and interpret the messages in the way intended by the managers of meaning. The essay also debates the value of the posters for organization students. It is a common view that the posters inform of the corporate ideology's content. One of our main results is that they are more: To a certain extent, they serve as a symbol of organizational culture.