Dr. Blair Stephenson, Director of Strategic Market Development for Mary Kay Cosmetics

Dr. Blair Stephenson, Director of Strategic Market Development for Mary Kay Cosmetics

From 1982 to 1985, the direct selling sector of our economy slumped badly. Most direct selling companies searched for traditional solutions to this dilemma, such as slicker promotions, better recruiting, and so forth. One company, Mary Kay Cosmetics, stood out by pioneering a miniature revolution in...

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Veröffentlicht in:The Journal of personal selling & sales management 1991-01, Vol.11 (1), p.81-83
1. Verfasser: Seitz, Victoria A.
Format: Artikel
Sprache:eng
Schlagworte:
Business structures
Direct marketing
Direct sales
Direct selling
Information storage and retrieval systems
Leaders in Sales Management
Market development
Marketing
Sales management
Service industries
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Zusammenfassung:From 1982 to 1985, the direct selling sector of our economy slumped badly. Most direct selling companies searched for traditional solutions to this dilemma, such as slicker promotions, better recruiting, and so forth. One company, Mary Kay Cosmetics, stood out by pioneering a miniature revolution in direct sales. In particular, one individual became a key player in guiding and directing this revolution --Dr. Blair Stephenson.
ISSN:0885-3134