Where's My Nobel Prize and Other Public Relations Faux Pas

Intellectual honesty and smarts, enthusiasm, a commitment to pursue an idea for the long-haul, openness to exploration, and creativity are all important traits for a good scientist to possess. Translating science from the laboratory to commerce requires these same elements. Yet, sometimes scientists stop acting like scientists when they are past the point of discovery. This paper discusses why many scientific ideas and exciting research efforts fail to garner much public attention. It outlines strategies all scientists may engage in the pursuit of improved public relations.