A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992)

A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992)

In this addendum, we present a measure of discrimination ability that is free of the downwardly biasing assumptions of previous discrimination measures. We discuss the magnitude of the bias in the previous measures, the reliability of all of the measures, intercorrelations among them, and their appr...

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Veröffentlicht in:Marketing science (Providence, R.I.) R.I.), 1995-05, Vol.14 (2), p.250-252
Hauptverfasser: Henderson, Pamela W, Buchanan, Bruce
Format: Artikel
Sprache:eng
Schlagworte:
affect and cognition
Bayesian true scores
Bias
Brands
buyer behavior
Cognition & reasoning
Consumer behavior
Discrimination
discrimination ability
False information
Identification
Marketing
Misinformation
new product research
Preferences
Product design
Research biases
Statistical variance
Studies
Taste
taste tests
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Beschreibung
Zusammenfassung:In this addendum, we present a measure of discrimination ability that is free of the downwardly biasing assumptions of previous discrimination measures. We discuss the magnitude of the bias in the previous measures, the reliability of all of the measures, intercorrelations among them, and their appropriate uses.
ISSN:0732-2399
1526-548X
DOI:10.1287/mksc.14.2.250