Online Social Capital as Capital

What is the monetary value of a ‘like’, and how does this factor in our discussion of online social capital? In this chapter we examine the economic dimension of online social capital and address this issue through the lens of the circuits of capitalism. In Nikolai Gogol’sDead Souls, the main character Chichikov traverses the Russian countryside and offers to buy up the deeds to serfs who had died since the last census. Given that the census only occurred every five years, the feudal landowners were expected to pay a property tax on the number of serfs they owned. Whether