Media Use in the United States: Electronic Media Dramatically Up and Print Media Down

The most comprehensive media study in existence for children is administered and distributed by the Kaiser Family Foundation. The first comprehensive report released was in 1999, called Kids and Media at the New Millennium, which was the primary data source used for our previous research project, “Television and the Internet’s Effects on the Socialization of American Children” (German and Lally, 2005). As the Kaiser Family Foundation found it necessary to update their report in 2004 due to significant changes in media technology, it is important to continue to write about what types of implications these significant changes have for the