The Olympic Scene in 2011

In March 1999, on the eve of the IOC’s 108th Extraordinary Session, Francisco Elizalde, IOC member from the Philippines, predicted a drawn-out struggle for the organization in its effort to establish a meaningful path for brand recovery. “It’s very hard to undo the damage. It will linger. Let’s talk reality,” offered Elizalde. “Our image is kaput right now.” Was Elizalde’s prognostication accurate? The set of reforms proposed by the IOC 2000 Commission, subsequently accepted by IOC members at the 110th IOC Session in December 1999, and the establishment of the IOC Ethics Commission created the desired impression of an organization